Effective November 2025

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Who We Are


JW Brows & Beauty
Cullinan Clinic
659 Fulham Road
London SW6 5PY
Email: jwbrowsbeauty@gmail.com
Phone: +44 7590 564 337

JW Brows & Beauty (“we”, “us”, “our”) is the data controller responsible for your personal data under UK GDPR.

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What Personal Data We Collect

We collect only the information needed to provide safe, personalised treatments and a smooth online experience.

This may include:
• Full name
• Phone number
• Email address
• Appointment details
• Consultation forms
• Health & allergy information (treatment safety)
• Photos you share for assessment
• Payment details (processed securely by Square / PayPal / Stripe)
• Website usage data (cookies, analytics, IP address)
• Meta Pixel data from Instagram & Facebook
• Email sign-up information (newsletter)

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How We Use Your Data

Your data is used only for:

• Booking and managing appointments
• Assessing treatment suitability and safety
• Sending confirmations, reminders, and aftercare
• Delivering customer support
• Processing payments
• Sending updates and special offers (if you subscribed)
• Improving website performance and advertising (anonymous analytics)

We do not sell or share your data with any third parties unrelated to our service.

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Legal Basis for Processing

We process your data under these legal grounds:

Contract:
To deliver treatments and services you request.

Legitimate interest:
Customer support, record-keeping, and light marketing to existing clients.

Consent:
Newsletters, promotional emails, cookie tracking.

Legal obligation:
Insurance and treatment safety requirements.

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Data Retention

We keep your data only for as long as necessary:

• Treatment records: up to 7 years (insurance requirement)
• Booking enquiries: up to 12 months
• Marketing: until you unsubscribe
• Payment/tax records: up to 6 years

After this, data is securely deleted.

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Who We Share Data With

We work with trusted partners who help us operate safely and professionally:

Website & Analytics
• Showit
• Google Analytics
• Meta Pixel (Instagram/Facebook)

Payment Providers
• Square
• PayPal


Booking & Email Tools
• Acuity Scheduling
• Email platform (e.g., Flodesk/Mailchimp)

These providers follow strict GDPR standards.
We never sell your data.

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Your Rights (UK GDPR)

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion
• Restrict or object to processing
• Withdraw marketing consent anytime
• Receive a copy of your data
• Make a complaint to the ICO (UK regulator)

To exercise your rights:  jwbrowsbeauty@gmail.com

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Cookies & Tracking

Our website uses cookies to improve functionality, performance, and personalised marketing.

This includes:
• Google Analytics
• Meta Pixel
• Email sign-up forms
• Instagram embeds

You can disable cookies in your browser settings at any time.

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Are You Required to Provide Data?

To book a treatment, certain information is required for your safety and for legal/insurance compliance.

Optional fields (like newsletter sign-up) are voluntary.

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Changes to This Policy

We may update this Privacy Policy when needed.
All updates will be published on jwbrowsbeauty.com.

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Contact

If you have questions about your privacy:

Email:  jwbrowsbeauty@gmail.com
Address: Cullinan Clinic, 659 Fulham Road, London SW6 5PY

Privacy Policies